Listed below is our current set of search engine optimization resources. We recommend that anyone interested in search engine optimization or marketing take some time and familiarize themselves with these tools, because they can make a dramatic difference in the effectiveness and potential for your campaign.

Search Engine Optimization Tools

These tools, when used properly, can greatly impact your seo campaign.

• SEOQuake

  An incredibly handy little toolbar for Firefox and Internet Explorer, which returns a wide array of useful information as the page loads.

• Overture’s Keyword Selector

  Like Google, Overture will analyze a keyword or phrase and give back relevant data, such as helpful alternatives and projected traffic. We suggest that you utilize as many of these tools as possible to get a good idea of any supplemental keyphrases that may help your campaign.

Google Tools & Services

The Google team maintains an incredible assortment of resources that are helpful to the web developer. Here are a few favorites that can help you optimize & promote your site.

• Google Alerts

  A lot of people underestimate the value of Google’s Alert aggregate service. We recently published an article detailing some of the ways that you can use Google Alerts to your SEO/SEM advantage, please feel free to comment back with any tips or tricks that we may have missed.

• Google’s Keyword Analysis Tool

  Google’s excellent keyword analysis toolset allows for many different functions. We recommend that anyone interested in optimizing their keyphrases use this tool to determine competition, projected clicks, effectiveness, and value prior to beginning a campaign.

• Google’s Webmaster Guidelines

  Know them, live them, love them. If you’re not adhering to the guidelines, you’re going to pay for it eventually.

• Google Webmaster Tools

  Sitemap Tools, diagnostics, crawling reports & statistics, and a handy SPAM reporting tool. Google just keeps on rolling out useful tools for controlling how the big G crawls and sees your website.

• Google Analytics

  If you’re not tracking your visits, conversions, and referrers, you’re just not running a website. Google Analytics is powerful, easy-to-use, and free. It’s a no-brainer. All of our products feature Google Analytics integration, providing simple views of your analytics reports from your website’s CMS.

If you would like to suggest a search engine optimization or marketing resource for this page, please use our contact form and we’ll be glad to give it a thorough evaluation.