The experts at LoganMedia have been developing websites and online presences for businesses since 1996. That decade’s worth of experience is clear to our clients, and it will be to you. We’ve developed web presences for hundreds of high profile clients, and we dedicate ourselves to understanding your business so that we can deliver an effective site that promotes your business philosophy to your customer.

We at LoganMedia hold our online developments to an incredibly high standard, both from an aesthetic and functional perspective. We focus on these key aspects of development during our process, to deliver a product that satisfies the consumer, the client, and search engines.

Purpose

Before we begin construction of a single pixel, we conduct an in-depth analysis of our client’s online business strategy in terms of function and purpose. Our goal isn’t just to assist you in creating a beautiful online presence, our goal is to assist you in maximizing your ROI while expressing the identity of your company through web-based media. We’ve been helping clients monetize their online businesses for a decade, and our first priority is to determine how our company can help your company. Building websites and shopping carts is just the conduit for e-business, the kineticism comes from our detailed review of your strategy and our recommendations on possibilities for making the most of your online presence.

Functionality

The golden rule of functionality is “be concise, and to the point.” Contrary to this standard, many websites have created a new mantra: “throw in everything but the kitchen sink.”

The possibilities are endless, whether it be e-commerce, social networking, rich media delivery or just simple brand evangelism. Whatever the case, we take the functionality and capabilities for your online presence very seriously. Functionality is the point at which your site meets the needs of a visitor. Without a solid definition of the function and need which your site intends to fulfill, many development projects can lose sight of the end goal: engaging the user. From the beginning, we’ll plot a project plan that details the construction, completion, and implementation of your web identity. By carefully adhering to this plan, we will work together to ensure that your users will be immediately engaged, their interests piqued, and their needs satisfied. We take careful steps to maintain a high level of functionality without inundating the user with superfluous content or functions.

Usability

Another old adage worth repeating is “think like a customer.” In no other industry is this point more painfully accurate than in the world of online business. By this point we’ve all participated in the process of conducting business online, which you’re actually doing by reading this paragraph. Unfortunately, what many find to be desirable for their own purposes find that the consumer has a very different set of tastes and expectations.

We take your site’s plan and run it through a twenty-point inspection for usability. We assist you in entering the mind of your potential customer and discerning exactly what they want to see, and where they want to see it. When you shop, locate businesses, or just browse the news online, you have come to expect a certain level of quality and usability. Together, we’ll determine what your clients expect, and deliver it.

Establishing Your Brand

Consider the online shopping experience, and how important the concept of a brand in terms of your comfort level when you make a purchase through e-commerce. Without that Amazon.com brand, you may not feel secure that you are being given a fair price. Without the Verisign brand upon checkout, you may not feel secure in handing over your credit card information. These brands help to establish a relationship of trust between the company and the consumer, and it can affect the success of an online presence dramatically. Without an effective representation of your company and its core values, your online presence is just another one of 100,000 websites that offer the same services. We’ll work with you to ensure that your hard work and dedication in creating your website will not go to waste by delivering a brand that helps you to connect with your customers.

Content, Content, Content

Hang around our offices long enough, and you’ll eventually hear the phrase “content is king.” You’ll hear it because in terms of online development, there is no greater truth. Content delivers your message to the consumer, content helps guide visitors to where they need to go, and content shows search engines what services you offer and why their users should care. Our team of online copy writers will assist you in creating rich, readable content that will deliver your message professionally and concisely. We have over ten years of experience in writing content that adheres to both usability and search engine optimization standards, so you know that your online presence will give your users an effective experience while pushing to the top of the fold in the search engines.

Dynamic Application Development

Imagine your perfect online presence. Do you see it as more than “just a website?” Does it deliver dynamic news, information, or have blog capabilities? Perhaps your concept requires e-commerce or social networking functionality. Whatever the case, we can help. Our dynamic application engineers have created custom-made solutions for companies such as Entrepreneur Media, NYU, and Lockheed Martin. We’ll plan and execute an application development plan that is both affordable and effective. You’ll be amazed by the fresh and innovative concepts that we implement in our online presences every day, and by the ROI that will come as a result. To find out more, visit our application development services section, or our list of SEO-centric software, and find out how we can maximize your capabilities.

Search Engine Optimization

Do you have lofty goals for your SEO strategy? Our search engine optimization services will give your site the tools necessary to make leaps and bounds over your competition. Check out our SEO services and find out what we can do to turn your goals into a reality.

Multilingual Options

If your business has the capability to cater to the international consumer, we can help to create localized options to help you to connect with a global audience. For more information, visit our multilingual services area or contact us for more information.

Reporting & Analytics

We provide analytics and reporting features to all of our online presence clients, because we understand the importance of analyzing your marketing data in order to facilitate the connection with your consumers. We will educate your staff on the proper analysis of this data, and how to use this information to build your online identity and maximize your ROI.

Maintenance

Logan Media offers a wide range of periodic maintenance services. From search engine optimization to weekly content creation, we can build a service plan that’s right for you and your business. Contact us today to find out more on how we can help you succeed.